Privacy Policy

Last updated: [DATE]

This Privacy Policy describes how Priority Fitness ("we," "us," or "our") collects, uses, and protects information about you when you visit our website, fill out a form, communicate with us by SMS or email, or visit our location.

1. Information We Collect

We collect the following categories of information:

Contact information you provide directly, including name, email address, phone number, and your location of interest.
Membership and fitness information you share with us as part of your trial, membership, or coaching relationship.
Communications between you and our staff, including SMS messages, emails, and call recordings (where permitted by law).
Technical information such as IP address, browser type, and pages visited when you use our website.

2. How We Use Your Information

We use the information we collect to:

Contact you about your inquiry, trial, or membership
Send appointment reminders, class confirmations, and account notifications
Share offers, events, and updates (only if you have opted in)
Improve our services and member experience
Comply with our legal obligations

3. SMS Messaging Privacy

No third-party sharing of SMS data. Phone numbers and SMS opt-in consent records collected through our forms, website, or in person will not be shared with or sold to any third parties or affiliates for marketing or promotional purposes. This information is used solely to deliver the SMS communications you have opted into, and is shared only with the messaging service providers (such as our CRM and carrier partners) strictly necessary to deliver those messages.

You may opt out of SMS communications at any time by replying STOP to any message you receive from us, or by contacting us directly. Standard message and data rates may apply. See our Terms of Service for full SMS program terms.

4. Information Sharing

We do not sell your personal information. We share information only:

With service providers we use to operate our business (such as our gym management software, payment processors, and CRM), and only as needed for them to perform their services for us
When required by law, court order, or to protect the rights, property, or safety of Priority Fitness, our members, or others
With your explicit consent

5. Data Retention

We retain your information for as long as your account is active, for as long as needed to provide you with our services, and as required by law (for example, for tax and financial recordkeeping). You may request deletion of your information at any time by contacting us.

6. Your Rights and Choices

You have the right to:

Request a copy of the information we hold about you
Request that we correct or delete your information
Opt out of marketing emails by clicking the unsubscribe link in any email
Opt out of SMS by replying STOP

7. Security

We take reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, but we work to use industry-standard practices.

8. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect information from children under 13. If a minor (ages 13–17) is enrolling in services, a parent or legal guardian must provide consent.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when changes were made. Material changes will be communicated to active members by email or SMS.

10. Contact Us

For privacy questions, requests, or concerns, contact us at:

Priority Fitness
Email: [email protected]
Phone: [Business phone number]
Mailing address: [Business mailing address]